Facebook is launching into e-commerce with Facebook Shops

07Jan, 2021

launch of Facebook Shops

a new feature allowing brands to sell and cash directly within the platform which has more than 2.7 billion dollars. ‘subscribers including 70% monthly active users. Now, brands and small businesses will be able to open a store on Facebook or Instagram for free to sell their products, with a catalog and a fully customizable interface. Buyers will be able to ask questions and track their orders via Messenger, Instagram or WhatsApp, the group’s three messaging services. “Our goal is to make shopping easier and ensure that everyone from small businesses to global brands can use our apps to connect with customers,” says Mark Zuckerberg. It should be noted that since the start of the health crisis, Facebook has announced a donation program of 100 million dollars to support small and medium-sized businesses whose activities are affected by Coronavirus.

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